PGSA’s extension teams will help create a sales pre-planning session discussing the A/B/C retail formats ideal for your brand. This list will showcase the priority accounts ideal for the brand group. A sales plan is a strategy that sets out sales targets and tactics for your business, and identifies the steps you will take to meet your targets. A sales plan will help you:

• define a set of sales targets for your business
• choose sales strategies that are suited to your target market
• identify sales tactics for your sales team
• activate, motivate and focus your sales team
• budget and clarify steps you’ll take to achieve your targets
• review your goals periodically and improve your approaches to sales.

A sales plan sits within, or alongside, a marketing plan to direct the efforts of your sales team. Most businesses develop or update sales plans periodically – every 6 or 12 months. Treat your sales plan as a ‘living’ document that you can revise regularly. This guide explains the importance of having a sales plan, and will help you develop, implement and review your business’s sales plan.