Category Research

We will discuss category research topics with clients including product competition, distribution, category trends, typical retailers and more.  We have access to a number of third party contributors(ex SPINS, Nielsen, IRI) who continuously update reports on all food, beverage and snack categories.
A example report ( talks about the energy bar category and its growth worldwide.
Competitive Landscape
The market studied is highly competitive and fragmented, with some prominent global players and various regional players. Kellogg’s remains the market leader, with a share, followed by General Mills and PepsiCo. Associated British Food, GlaxoSmithKline PLC, and Abbott Laboratories Inc. are some of the other major giants in the snack bar market with global presence. Product innovation was the most preferred strategy adopted by majority of key players in the market studied.